Ep28 – AT&T Helps Turner’s Jesse Redniss Make a Difference with Data

The prospect of marrying great content with rich data was a key driver in AT&T’s acquisition of Time Warner, which puts Jesse Redniss smack in the middle of the action at the newly combined company. He’s charged with helping one WarnerMedia asset, Turner, to bring the kind of sophisticated understanding of audience behaviors common among tech giants to traditional media.